“Gran has her purse and umbrella pinched by Seagull.”
Passive
“Seagull swoops on grandmother in carpark.” Active
The first headline makes the elderly woman the subject and
is aimed to create sympathy for her, as she’s been victimised by a seagull.
This emphasises what the seagull has taken (a bag of shopping and an umbrella)
which is most peculiar so that would interest readers to read this article.
The second headline makes the seagull the subject, it’s aim
is to create a villainous image of this seagull.
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